Video marketing online is an effective advertising tool for wholesale business marketing. A well-crafted video can bring more buyer inquiries about your products than any other online promotion. Video is a popular advertising medium because of its ability to demonstrate information quickly and accurately, making your products memorable for wholesale buyers.
Video marketing research shows that video can speed up a buying decision by 72% compared to ads in print. Its ability to generate sales is what makes video such a good medium for wholesale business advertising. You can use video in your emails, on your website, in banner ads – it’s effective in any media.
While there are many good uses of video for wholesale business marketing, one of the most effective and least expensive is to put a well-crafted video on YouTube. When you think of YouTube, you think “entertainment,” right? So you may not think of promoting your wholesale business on YouTube.
However, YouTube can be quite effective for marketing your wholesale business because videos can represent your products and services better than static images and content. You can advertise your wholesale products in the most appealing way on YouTube as customers can see your product live and make a buying decision a lot more quickly than they would with static text ads. There are several reasons that make YouTube an effective and popular advertising medium online.
When online advertising first began, words and static images were used in different ways to market wholesale products. They say an image is better than a thousand words as it creates a long lasting impact in customers’ minds. Videos are even better than static images when accompanied with good marketing copy and audio because they create a stronger impact.
YouTube applications are available on smartphones and most cell phones these days, allowing your customers to view your product videos anytime anywhere. That’s why so many wholesale buyers don’t use their desktops and laptops to source wholesale products any more.
When you upload a video on YouTube you know how many times it is viewed, giving you an idea of your customers’ interest in a particular product. You can use a wholesale marketing video to educate your customers about every product feature and detail. It helps them to know what they’re buying, and it helps you to understand the impact of your product line and what kind of changes might be called for on different products. You can hold a conversation with your manufacturer or the buyer to talk about changes you want to bring in your existing product line.
YouTube is particularly helpful in the wholesale electronics business. Whenever wholesalers introduce a new product, they can give a demonstration on video so customers will understand how to use it properly. Video can help you create direct and long lasting relationships with your customers.
While TV commercials frequently feature celebrities and fancy shoots, that isn’t necessary on YouTube. You can use your own employees, friends or relatives. Most YouTube videos feature common people and are made and uploaded quickly. That helps keep your marketing costs down.
Video marketing on YouTube is one of the best ways to create authenticity for your wholesale business. It’s a great way to advertise and create good word-of-mouth on a low budget. YouTube has proven to be an effective way to reach your target market with web technology.